Panorama for ten years "Shopping Queen" with Guido Maria Kretschmer

When the designer was offered the VOX program "Shopping Queen” more than ten years ago, he was immediately there.In the anniversary week, the candidates go to Turkey.Not without reason.

Hamburg (dpa) - If the designer Guido Maria Kretschmer thinks back to his beginnings with the VOX program "Shopping Queen", it will be a bit romantic."I knew from the first moment, that is a perfect part of me.That suits me perfectly, ”said the 56-year-old of the German Press Agency in Hamburg.

His mother also recommended him directly to accept the offer."She immediately said:" Guido you have to do that, you have already done your whole life.The format is made for you."And the same did."It was ten years ago.This Monday (31.January, 15.00 a.m.) Collect the start of the popular documentary series almost for the tenth time for the day.

And the Wahl-Hamburger is still with the same passion as in January 2012, as he claims."Of course I have become more experienced in many things because I just did it so often now.But I have - honestly - never eat and thought "Oh God, now the next candidate comes"."He is still interested in every new person and every new day that comes there."Thank God that is deeply designed in me, this joy in people."But it is also important to him that this does not wear out or he repeats himself."If that is the case, then I want to be allowed to stop.But that hasn't happened yet."

Shopping for 500 euros

Kretschmer has met more than 2140 candidates in the past ten years.Each five a week can go shopping for 500 euros each and must hit a certain motto with your outfit.The candidates rate each other and at the end there are also points from Guido.

The production of the styling documentary has already brought the designer and his team to 62 cities. Am Ende durften sich 487 Damen, einige Herren, Familien, Zwillinge und sogar ein Hund die symbolische „Shopping Queen"-Krone aufsetzen.In 2014 there was even the German television award for the format.Finally, the program mostly reached ratings between 5 and 8 percent.

Kretschmer is proud that he has also changed things with his show."It was also very cute that Karl Lagerfeld once said:" Guido, they do so much for fashion.Now everyone knows what layering (dt: wearing several clothes on top of each other) and so." Dem stimme er zu, denn bei den Sendungen werde auch viel Modewissen vermittelt."We also tell of all the trends and make them real." Seitdem seien die Leute offener geworden, sie probierten mehr aus und der Style habe sich verändert."The Germans are now often well dressed. Aber es gibt immer noch viel zu tun", sagte Kretschmer.

Clear comments

The fashion designer, who moved from Berlin to Hamburg about two years ago with his husband Frank and his Russian greyhounds, scores above all with his loving and clear sayings.He never blasphemes under the belt and basically finds good hair when every candidate always.

In the anniversary week, the candidates in Turkey, more precisely in Antalya, can go shopping.The background is that the model for the German program comes from Turkey.The final will then be available again in Hamburg.

Kretschmer has long since become a brand in recent years.Whether fashion or decoration - his style has many supporters.Kretschmer can even come up with two own magazines.But the 56-year-old also works hard. „Shopping Queen" läuft jede Woche fünf Mal.And always with Guido."This is a great gift. Und ich glaube, das hat es im deutschen Fernsehen auch nicht so häufig gegeben", so Kretschmer.

He hoped that this will still be possible in another ten years."But then maybe I have to get a younger colleague again - or Botox."