Halloween is back in front of the door again.Only a week left and the creepiest day of the year is celebrated.Looking for the perfect outfit, most of them look for their costume ideas on Google according to a Facebook study.Around $ 100 will spend every year for Halloween costumes per person.
As in previous years, millions of users share their costume ideas on social media and get their creative ideas there.A bright red overall with Salvador-Dali mask was the most popular costume last year.The inspiration came from the successful Netflix series “House of Money”.Millions of spectators were fascinated by the TV show and absolutely wanted to dress like Tokyo, Denver, Nairobi or Helsinki.
The Spanish series brought global success again this year, thanks to the release of the fifth season this autumn.But the South Korean Netflix series “Squid Game” has now broken all records and could enjoy the selection of Halloween costumes this year.Some people even recommend the costume to reuse last year, because as with “House of Money”, characters in “Squid Game” carry red overalls.
1 / 2Inspo for pets is also eagerly shared
Over 20 billion #Halloween-Hashtags were used on TikTok last year.The hashtag #halloweencostume was also used by a total of 723 million users.Social media platforms such as Snapchat, Instagram and Tiktok have also added some Halloween filters in their apps.
But the Halloween costumes are not only bought for humans, but also for their own pets.A study shows how every fifth pet is disguised by its owner.The cats are wrapped in different costumes by their cat momes and the Squid Games costumes should not be missing from her.
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Picstars is the leading provider of creative, contemporary and data-controlled influencer marketing in Switzerland.The agency, founded in 2014, based in Zurich and Berlin, finds the “Perfect Match” between customers, campaigns and influencers and creates inspiring storytelling for authentic brand communication.picstars.com
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