Straumann Group presents further development of the strategy to achieve the long -term sales goal of CHF 5 billion.

Basel, 16.December 2021: On today's Capital Market Day, the Straumann Group will present its further developed strategy for long -term growth.The group has achieved strong growth in recent years and exceeded both the competition and the market.The new strategy lays the foundation that the company can continue this path.Since 2013, when the Straumann Group was still a pure implantology company, it has significantly expanded its business activities.Today the group is in a potential market of CHF 18 billion.active, the implantology, cadcam prosthetics, orthodontics and digital devices.

The product mix and sales flows from Straumann have been very diversified since 2013, when the EMEA region contributed most to sales.Today, more than half of the turnover comes from regions outside the EMEA region, with about a quarter of the turnover coming from the Latam and APAC regions.It is expected that this proportion will continue to increase in all business areas due to the strategically persistent geographical expansion.

Guillaume Daniellot, CEO of the Straumann Group, said: "The further developed strategy will ensure that we will make our growth and sales target of CHF 5 billion.and reach 10 million “smiling” by 2030.The strategy includes three important steps.We will develop from a product to a customer-oriented company, from a provider of comprehensive solutions for aesthetic dentistry to a company for digital oral health, and finally to a company with diversified business models to address various stakeholders and customers in the healthcare system.We will concentrate on culture, digital transformation and sustainability to implement our four strategic priorities - expansion of our leadership role in implants, market leaders in orthodontics, extract strategic target segments and presence for end customers -."

A corporate culture for top performance to accelerate the growth of the group and to achieve the ambitious goals

The strong focus of the group on customers and patients means continuous investments in innovation and services.The group continuously expands its culture to support future growth.This strong focus on corporate culture led to a group-wide employee engagement score of 80-a value with which the company is one of the best 25% in companies worldwide.

Drive digital transformation forward

The digital disruption is omnipresent and is still accelerated by Covid-19.In the dental industry, digital technologies change communication with the patient, practice management, diagnostics and also treatments themselves.The takeover of digital innovations means faster, more efficient treatments and better results - to the advantage of dentists, technicians and patients.In the areas of dentures and tooth correction, the Straumann Group is at the forefront of digitization of treatment processes.The areas where the group is most active include CADCAM equipment as well as consumables and services, whereby the strategy is to provide open systems and connectivity instead of closed platforms.

An important pillar of the group's digital transformation strategy in order to strengthen customer relationships and offer positive customer experiences will be the development of a user -friendly, single digital platform for all solutions in the group and their partners.

Expand the market leadership of implants

Dental implants are still the group's core business with a market share of 29% in a market of CHF 5.2 billion.This means that more than any fourth dental implant that is used worldwide is an implant of the Straumann Group.The strategy of different brands enables presence in all price segments and offers solutions both in the premium and value segment.Innovation is still a strong driver for the premium segment, especially for implants for instant care and fully conceive implants.In contrast, the geographical expansion will be the most important growth engine in the value segment.In both segments, training and training is a decisive factor to increase access to experts and ultimately to the end customers in the healthcare system.

To become a leader in orthodontics

The group started taking over the US company ClearCorrect in 2017 to build its orthodontic business.Since then, considerable investments have been made to further strengthen the offer from the point of view of the products, digital portfolio, fast service and international expansion.With a potential world market of CHF 5.3 billion.and a market share in the low single -digit range, the group has high upward potential.The expansion of the offer to additional segments of customers and consumers in healthcare, the development of new business models and geographical expansion will position the ClearCorrect business very well for future growth.The presence of Straumann in orthodontics grew from 13 in 2017 to 46 markets in 2021.

Win strategic customer seeds

Consolidation is an important trend in dentistry, which will lead to less independent individual practices.Dental clinic chains (DSO) are on the rise, especially in North America, Europe and China.In 2015, ∼7% of the implants of dentists were placed in dental clinics.This proportion will increase to ∼15% in the six years until 2021.By 2025, estimated* 30% of the implants will be set in the core markets of dentists from a dental clinic.Implants, Clear Aligner and Aesthetic dental treatments are the most important growth drivers for this central customer segment.Straumann's range of services can be tailored to the business growth of the individual dental clinic chains.This includes orthodontics and implantology, but also digital solutions, customer satisfaction management, strategic customer development as well as training and training.

Building a direct presence at the end customer

Customers in the healthcare system continue to develop, make higher demands and take responsibility for their decisions in treatments.Digital points of contact and the patient experience during the entire course of treatment are becoming increasingly important.On the market for Clear Aligner, progress in the digital simulations of smile, planning the treatment and so-called teledentistry solutions contribute to more awareness and make access to treatments easier and more convenient.This leads directly to direct-to-consumer activities.In order to take this trend into account, the group began to build a presence directly with the consumer by taking over DRSMILE in 2020 and Smilink in 2021.It is a strategic priority to further develop the presence at the end customer, and the group is to recruit a chief consumer officer.

New sustainability concept

The aim of the Straumann Group is to improve people's lives sustainably.Success is based on action that is geared towards sustainability and increases the quality of life of today and the future generations.

Peter Hackel, CFO of the Straumann Group, said: "The new sustainability concept is a strategic business priority that is rooted in the tradition of the company and aims to create long -term value for all stakeholders in a responsible way.The group strives to become a model in their industry."

The sustainability concept is based on the results of interviews with more than 80 internal and external stakeholders.This is anchored in the obligation to promote oral health, enable employees, and to respect the planet and society as a company and to act responsibly.The Straumann Group wants to promote the potential in people's life.This includes reaching 10 million “smiling” of humans by 2030, 35% training and training activities in countries with low and medium-sized incomes to maintain gender parity in management positions by 2026, to obtain 100% electricity from renewable energies by 2024to set a goal in 2022 until when the net zero emission goal can be achieved.

Growth sample (subject to unforeseen events)

With the significant expansion of both business and geographical presence, the group operates in a potential market of CHF 18 billion.To the sales target of CHF 5 billion.Average of at least 10% per year is required by 2030, an average organic growth rate of at least 10%.The strategy also requires continuous growth investments, which, depending on the scope of the investments, will lead to a core biit margin for constant exchange rates in the range of 25-30% in the next few years.The group will continue to make a forecast annually and strives for a continuous increase in the gross dividend.

* Straumann Group estimate